Course Certified By:

Introduction

Welcome to the Content Strategy and Creation for Social Media course. In today's digital age, social media platforms play a crucial role in brand communication and engagement.
This course is designed to equip participants with the knowledge and skills necessary to develop effective content strategies and create engaging content tailored for various social media platforms.
Through a combination of theory, practical exercises, and case studies, participants will learn how to leverage social media to enhance brand visibility, engage audiences, and drive business objectives.
Through this course, participants will gain practical skills and knowledge in developing effective content strategies and creating engaging content for social media platforms.
Each day will focus on specific topics, providing participants with actionable insights and strategies to enhance their social media marketing efforts.

Objectives

* To provide participants with an understanding of the importance of content strategy in social media marketing.
* To equip participants with the skills to develop a comprehensive content strategy tailored for different social media platforms.
* To familiarize participants with techniques for creating engaging and shareable content for social media.
* To enable participants to analyze social media metrics and optimize content performance.
* To empower participants to effectively communicate brand messages and engage with target audiences on social media platforms.

Who Should Attend?

* Marketing professionals seeking to enhance their knowledge of social media content strategy and creation.
* Social media managers responsible for developing and implementing content strategies for brands or organizations.
* Content creators interested in learning how to optimize their content for social media platforms.
* Small business owners looking to leverage social media for brand promotion and customer engagement.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Course Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm